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Artists & entertainment · 2026/2027 season

Your stage on the boulevard

Music, street theatre and shows turn the Christmas BOULEVARD into an experience. We are looking for performances suited to an open-air Christmas market and an audience of families and visitors.

Propose a performanceApply in three steps.

At a glance

  • 28/11/2026 to 10/01/2027 (subject to final confirmation)
  • Viale Gramsci, Milano Marittima
  • Fee by agreement
  • You can apply without a VAT number

What we are looking for

  • Bands, musicians and choirs
  • Walking acts and walkabout characters
  • Street theatre
  • Shows (juggling, magic, acrobatics)
  • Family and children’s entertainment
  • Hands-on workshops
  • Other creative formats

Artist application

Three short steps: contact, proposal, review.

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Good to know

  • Fee by agreement

    Tell us your fee – terms are agreed individually.

  • No VAT number needed

    You do not need a VAT number for an initial application; only give a company or agency if you have one.

  • Portfolio optional

    Links to videos or photos help, but are not required.

Programme and terms

  • Tell us the format, duration, technical requirements and when you are available.
  • An application does not entitle you to perform; the programme is put together after the selection. We only publish confirmed performances.
  • Fees and performance terms are agreed in writing.
  • Stage, sound system and power are agreed with the selected artists – so please tell us what you bring yourself.

The planned opening days and times are shown in the event’s opening calendar. View the opening calendar

Selection and participation

Participants are selected by VACANTO SRL, which reviews the applications and decides on the overall mix of the programme.

Applications are assessed in particular on the quality and originality of the proposal, how well it fits the event concept, its organisational and technical feasibility, and the variety and appeal of the overall line-up.

Submitting an application does not entitle you to take part. The final selection, the conditions of participation, the available pitches and the organisational arrangements will be communicated and agreed in writing once the selection process is complete.

Other ways to take part

The Christmas BOULEVARD offers further ways to take part.
  • Food

    Run a food chalet

    For restaurants, bars, pastry shops, bakeries and food businesses with savoury, sweet or Christmas specialities.

  • Traders & exhibitors

    A stall or an attraction

    For suitable sales offers, gift ideas, handmade products and attractions for families.

  • Winter garden bar

    Run the winter garden bar

    For associations, charities, volunteer and community groups, schools – and food businesses too.

  • Event team

    Join the event team

    Bar service, set-up and logistics, event organisation and visitor support.

  • Partners & sponsors

    Work with us as a partner

    For companies, brands and institutions interested in working with us.