Tourism & Destination Development
Tourism development for destinations that want to grow.
Together with municipalities, tourism organisations and local providers, we develop concepts, tourism products and cooperation models – and plan how to implement and market them.
For municipalities, tourism organisations, consortia, hotels and tourism providers.
Services
What you can commission
For every assignment, we define the tasks, the documents to be delivered and the expected results.
Development and positioning concept
Analysis of the offer, target groups and competition; positioning and development goals for a town or region.
Deliverable: Concept with baseline analysis, positioning, target groups and fields of action.
Experience and tourism product design
Experiences around food and wine, culture, nature and local traditions – for clearly defined target groups.
Deliverable: Description of the offers with itinerary, providers involved, season and costing basis.
Cooperation model with local providers
Cooperation between municipalities, consortia, accommodation, restaurants and leisure providers.
Deliverable: Model setting out roles, services, coordination channels and cost-sharing principles.
Implementation and marketing plan
Steps, responsibilities and channels to launch offers and make them visible – in Italy and abroad.
Deliverable: Action plan and timeline with communication channels and responsibilities.
Events for the destination
Events that extend the season or reach new audiences.
Deliverable: Event concept with budget and timeline structure.
Implementation support
Coordinating stakeholders and updating the plan, if you commission us to do so.
Deliverable: Agreed progress updates and final report.
Tourism products and packages
Our role in tourism products
When services from several providers are combined into one product, we agree the roles beforehand:
Design
We design tourism products that combine accommodation, dining, activities and events.
Coordination
We align content, dates and processes between the providers involved.
Sales and delivery
Who sells and delivers a product is agreed project by project. Package travel is only offered through tour operators licensed to do so.
Examples
What an assignment can look like
Hypothetical examples for illustration – not client projects
Extending the season in a coastal town
- Starting point
- The town is fully booked in summer but sees little demand in spring and autumn.
- What VACANTO does
- Analysis of the offer and target groups, a workshop with local businesses, development of off-season experiences.
- Deliverable
- Experience and tourism product design with a seasonal calendar and implementation plan.
Cooperation in the hinterland
- Starting point
- Several small providers have interesting offers but present themselves individually and with little visibility.
- What VACANTO does
- Inventory of the offers, proposal for a joint presence, agreement on how to cooperate.
- Deliverable
- Cooperation model with roles, processes and joint marketing activities.
New positioning for a small town
- Starting point
- The municipality wants to build a profile in cultural and food tourism.
- What VACANTO does
- Baseline review, target group analysis, consultation with the administration and local businesses.
- Deliverable
- Positioning concept with fields of action and an action plan.
Approach
From place to offer
- Analysis of the area
- Providers and partners
- Experiences and products
- Events
- Visibility and booking
- Data and development
Tourism and digital
An example from our own work: EnjoyRomagna
EnjoyRomagna
EnjoyRomagna brings together experiences, events and providers in Romagna on one platform. This is how we see tourism development: local offer, partner network and technology working together.
- Local experiences bookable online
- Calendar of events in the region
- Directory of local partners
Want to develop your destination?
Let us talk about your area, your guests and your goals.